YouTube Training

OVERVIEW
YouTube Video Marketing is among one of the world’s fastest-growing form of marketing, specifically in the digital marketing world. The number of people who watch YouTube videos in each day reaches up to one (1) billion; proof that once you engage in the YouTube Video marketing, your business will be a success. This course is definitely for you to know how you can make use of YouTube Video Marketing for your business.

Love Social Media Training offers you YouTube Marketing training courses in multiple cities: London, Glasgow, Manchester, and onsite wherever you are in the UK and Europe. Our instructors are chosen on the basis of their capability to deliver industry-related expertise and a wealth of knowledge to give you a rich experience in YouTube Marketing tools and practices.

Love Social Media Training provides you high quality YouTube Marketing training and ensures that it is a pleasure for you to attend and learn with us. We also offer you free of charge retake of the sessions, within 6 months of your first day of training, if there’s something you forget or just need refreshing. Thats the Love Social Media “Guarantee of Learning”.

All classes at Love Social Media Training begin at 9.30 in the morning and continue till 4.30pm. Lunch and refreshments included in the price. Enrol now in one of the best Social Media training courses!

DESCRIPTION
There are so many benefits of adding video to YouTube and to your website: it not only humanizes your brand, but also helps teach consumers about your product or service in a way that goes well above and beyond words. Take our YouTube class to learn the basics and plan your strategy. Each student will be able to experience a hands-on practical training with the theory that they will be learning.

WHO IS THIS COURSE FOR
SME Business Owners, Corporate CEOs, Business Development Managers, Marketing Managers ,Sales Managers , Communication Managers or anyone else ,whichever industry you are in, who are keen to utilise the use of Social Media for their Business to drive traffic and covert them to results so that they get the best return on investment (ROI) from their online marketing efforts.

PREREQUISITES
Participants of this course should have their own laptops that can connect with WiFi. An account in YouTube is also needed but registration can be done along the study of the course.

WHAT YOU WILL LEARN
At the end of the course, students will learn;

- The basics about YouTube Videos and the marketing strategies
- How to create their own videos and upload it in YouTube
- Link videos to other sites
- Plan strategies on how to improve contents of their videos
- Upload videos to other sites that enables sharing
- Edit their videos
- How to embed videos into a web page

COURSE CONTENT
Marketing your business online with YouTube
Developing your YouTube marketing strategy
Tips for producing more effective YouTube videos

- Tips for creating better looking videos
- Tips for improving your video content
- Tips for generating sales
- The big picture

Understanding video / audio technology

- Understanding compression
- Understanding video resolution
- Understanding video file formats
- Choosing the right file format for YouTube

Shooting webcam videos

- Understanding webcam videos
- When a webcam makes sense
- Tips for shooting an effective webcam video
- Uploading webcam video to YouTube
- When a semi pro video makes sense

Editing and enhancing your videos

- Choosing a video editing program
- Using a video editing program

Uploading your videos to YouTube

- Uploading videos from your computer
- Editing video information
- Removing a video from YouTube

Creating a YouTube presence

- Working with channels
- YouTube channel marketing
- Working with groups
- Working with friends and contacts
- Dealing with viewers and viewer’s comments
- Dealing with negative comments

Incorporating YouTube videos on your own website

- Adding YouTube video links to a webpage
- Embedding YouTube videos in a web page

Managing a video blog

- What a video blog is and why you need one
- Creating and maintaining a video blog
- Adding YouTube videos to your blog / Vlog
- Managing your video blog

Integrating video and text blogs

- Communicating with your customers online
- Your people and your message
- Expanding your message across the web
- What makes a good video blog?
- Managing a multichannel online marketing mix
- Converting viewers to paying customers

Tracking performance

- Why tracking is important
- Tracking basic viewership
- Gaining insights
- Tracking effectiveness

Promoting your YouTube videos

- Start with great content
- Take advantage of YouTube’s community features
- Use email marketing
- Reach out to the blogosphere
- Post to other web forums
- Work the social networks
- Run a contest
- Promote traditionally
- Upload to other video sharing sites

Generating revenues from your YouTube videos

- Directly selling products and services
- Selling advertising around embedded videos on your website