Nice post from David Meerman Scott about online PR here:
I don't know David, but I liked his statement: "I realized that sometimes there is value to top-of-mind ideas. Nuggets of value may be lost when you obsess over getting every detail perfect." Couldn't agree more.
Here's his list:
1. The old ways to get noticed were to buy expensive advertising and beg the media to write about you and your products. The best way to get noticed today is to publish great content online.