Blogging for Organisations
How can blogging help you promote and expand your business? Getting the technology is just the start. What should you write? What kind of tone should you be setting, and how? What are the risks, and how can you avoid them? And how do you get people reading it in the first place?
In one day, I will take your business through the pros and cons of corporate blogging, what they are best suited to, the common traps you should avoid, how to promote your blog and engage with your audience, and how to minimise risks to your brand and reputation. We'll also cover how to support your staff in changing the way they communicate, and even how blogs can help you with your internal processes too.
It's a practical workshop, with real examples of good and bad practice and enough actual writing during the day to give your staff real practical skills. By the end of it, the participants will be more confident of writing high quality blog posts, and your organisation will have a clear action plan for how to get the most out of your blog.
