I help organisations make better use of technology, online and offline, to engage their stakeholders. If you're about to spend money on an expensive new website, I can help you achieve more by spending less - whether it's through blogging, Twitter, social networking or something more traditional.
As co-founder of the School of Everything, founder of Mindapples, co-author of Social by Social and with ten years of internet projects behind me, I've got a fair bit of experience of digital business and social enterprise. I'm originally a historian by training, so my interest is in the impact of technology on society and humanity, and not technology for its own sake.
This is a new field and out-of-the-box advice doesn't work. I can spend a little time with you asking the right questions, clarifying your objectives and helping you work out what you need, and leave you with a much clearer idea of what to do next. I'm passionate about helping people follow their passions, solve their problems and pass on what they know, and I believe that all these new cool tools can be put to real use making the world we live in better for everyone.
How can creating and sharing content help you grow your business? Getting the technology is just the start. What should you write? What kind of tone should you be setting, and how? What are the risks, and how can you avoid them? And how do you get people reading it in the first place?
In one day, I will take your business through the pros and cons of corporate blogging and tweeting, what they are best suited to, the common traps you should avoid, how to promote your blog and engage with your audience, and how to minimise risks to your brand and reputation. We'll also cover how to support your staff in changing the way they communicate, and even how blogging and microblogging can help you with your internal processes too.
It's a practical workshop, with real examples of good and bad practice and enough actual writing during the day to give your staff real practical skills. By the end of it, the participants will be more confident of writing high quality blog posts and tweets, and your organisation will have a clear action plan for how to get the most out of your online content.
Fielden House, 28 London Bridge Street
London Bridge, London, United Kingdom
Date and time:
Arranged at a time convenient to your business
£300 for half-day
Social Technology Projects
Co-founder and COO of the School of Everything.
Founder and Director of social technology consultancy Sociability, which has received national press coverage and produced the acclaimed RSA Networks project and developed grassroots community networks for local government and non-profit clients.
Prior to that, I spent four years at Skillset commissioning campaign websites, collaboration tools and database systems. Won a Web Marketing Association Award for Skillset Film and produced five highly acclaimed storyboard guides to the media industries.
I was an occasional editor of open source magazine Pick Me Up, and contributor to The Idler. I also produced social campaign websites including Those Who Can, Teach national teacher recruitment website. My partnership projects include work with the BBC, Channel 4, National Film & Television School and Trampoline Systems.
Sep 2000 - Dec 2007
April, 2007 - April, 2008
School for Social Entrepreneurs
Student on the 2007 Programme at this innovative leadership school, originally founded by legendary social entrepreneur and Which? founder Michael Young.
History (BA Hons)
October, 1996 - June, 1999
University of Cambridge (Selwyn College)
Specialised in the Renaissance, Reformation and Revolutionary Periods, particularly religious and cultural change and political thought.