Fresh Yeast

What are people looking for when they search online for 'Fresh yeast'? According to our website traffic, it might well be - not fresh yeast, as you'd expect, but School of Everything.

Ann Hine is on page 2 of Google search results for 'fresh yeast'. (She's also Dougald's mum, though I don't think Google gave her special treatment for that). The point is: whether it's jewellery-making, driving lessons or electronic keyboard tuition, School of Everything is increasingly becoming a way for teachers to find students not just through the site but through people browsing the Web for interesting stuff via Google, Yahoo, MSN and so on.

So if you're teaching on School of Everything, it's worth thinking about how you can make sure your teaching profile includes lots of the words.

Here's what people who search for 'Fresh yeast' see in a Google search:

Here, Google is picking up Ann's subject tags, which include 'Fresh yeast cookery'. And people are clicking through to see what she can teach. So how can you get more people finding you this way?

The place to start is by thinking about what your students might do. What are the words people might use when searching for someone like you? Then, check your teaching profile. Have you included those phrases as your subject tags?

If you haven't already, also take a look at what you've written in your teaching profile - your classes, experience, teaching approach and so on. Does this text include lots of these words?

If you're feeling really cunning, there are also tools that help you find the kinds of searches people are doing when they're looking for you. If you visit the Google keyword search tool and give it the URL address for your teaching profile, it'll tell you other keywords that people looking for you might use. Are these words or phrases that could describe you? If so, think about ways you could add them to your teaching profile.

This is just one of many ways you can use School of Everything to reach more students. I'll be writing more about this as time goes on. Meanwhile, if you've got another cunning trick, tell us about it! Email your top tip to hello [at] - there'll be special prizes (and cake) for the best ideas.

Don't be shy, say hello. We'd love to hear from you.

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