Link:
http://www.pinkmayhem.co.uk/search_engine_optimisation.html Many companies offer to get your site in the top 10 of search engine rankings, this cannot be guaranteed. Cramming and hiding text and other quick fix techniques are likely get your site ignored by search engines. It is better to develop your site ethically, that is far more likely to increase traffic to your site.
SEO is best thought of as a process that determines many elements of your site, the most important criteria are listed here: http://www.pinkmayhem.co.uk/search_engine_optimisation.html
