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scrapbook iconPodcast Industry Will Reach US$2 Billion by 2021

In 2020, the global podcast industry will surpass US$1.1 billion, increasing by a whopping 30 percent, according to the latest PwC’s Global Entertainment & Media Outlook 2018-2022. These numbers may not seem much next to the radio and the music industry’s global revenue boom of US$42 billion and US$51 billion. But in a world where the global annual revenues of the overall media and entertainment industry stand at a mere 4 percent, an annual growth by 30 percent is more than impressive, even taking into consideration the low absolute base.


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