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Lessons From AppBrowzer Referral Program — 300k to 1.5 Million Users in 21 Days (Part 1)
"This is the first post in the series of three blog posts on the AppBrowzer Referral Program.
January 8th, 2019, as I walked into my office, one of the backend engineers told me that some of our servers are down and AppBrowzer App isn’t working. He wasn’t able to figure out the issue. I told him to check the logs in every server and see if he finds anything.
I sat on my desk thinking that this could be one of those crypto-jacking attacks that we had faced a few months ago. To rule that out, I logged into one of our main servers and checked. Thankfully, it wasn’t the case.

"How to Use GPay like Scratch Cards for 100x Results in Referral Program? "
"This is the story of Groww, which increased the performance of its referral program by 100x using Gpay like Scratch Cards.
It is an investment platform that wants to make investing simple and accessible for everyone using technology.
It was launched in April 2017, just 5 months after Demonetisation by ex-Flipkart employees with a sharp focus on the next generation of investors — read Millenials.

Dropbox Referral Program - A Story of 3900% growth in just 15 months
"Dropbox Referral Program is one of the most talked-about referral programs on the Internet. MIT students Drew Houston and Arash Ferdowsi founded Dropbox in 2007.
The cloud-based file storage and sharing service had built up a good early fan base within a year, concentrated primarily among the tech-savvy community centered in Silicon Valley.
However, they were not able to break out beyond the tech-elite. The founders wanted to grow faster as the competition was fierce.

PayPal Referral Program – A Case Study of Internet’s First Viral Growth Hack Using Referrals
"There is no blog on the Internet that goes without mentioning the PayPal Referral program when talking about viral growth using referrals.
I have read most of them. They are informative. However, I couldn’t find an in-depth analysis that could help me plan and execute a referral program.
So, in this post, I dive deep into their campaign to help you understand the inner mechanics of how it became such a successful and viral one.
“A 10% daily growth rate” to “A $1.5 billion buyout”

Gamification for Growth Hackers : Thought Process
"25th March 2020
A beautiful morning and three days into the nationwide lockdown.
I got up at 7:30 AM and saw a notification on my phone that two buildings had been abandoned in my city due to fire.
I felt terrible because I was the mayor of the city in the game SimCity.
It was my responsibility to keep the citizens safe.
This is how I realized the real power of Gamification.
What is Gamification?
Simply put, Gamification is the act of making something game-like.

How are Payment Companies Growth Hacking in the Fight to Dominate QR Code Payments?
"Imagine this –
You are damn hungry and walk into a Juice Shop.
You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos.
After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code.
Which app are you using to make the payment?
It could be PhonePe, Google Pay or If you are like me then it will be PayTM.
You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there.

How are Payment Companies Growth Hacking in the Fight to Dominate QR Code Payments?
"Imagine this –
You are damn hungry and walk into a Juice Shop.
You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos.
After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code.
Which app are you using to make the payment?
It could be PhonePe, Google Pay or If you are like me then it will be PayTM.
You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there.

How are Payment Companies Growth Hacking in the Fight to Dominate QR Code Payments?
"Imagine this –
You are damn hungry and walk into a Juice Shop.
You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos.
After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code.
Which app are you using to make the payment?
It could be PhonePe, Google Pay or If you are like me then it will be PayTM.
You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there.

How are Payment Companies Growth Hacking in the Fight to Dominate QR Code Payments?
"Imagine this –
You are damn hungry and walk into a Juice Shop.
You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos.
After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code.
Which app are you using to make the payment?
It could be PhonePe, Google Pay or If you are like me then it will be PayTM.
You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there.

How are Payment Companies Growth Hacking in the Fight to Dominate QR Code Payments?
"Imagine this –
You are damn hungry and walk into a Juice Shop.
You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos.
After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code.
Which app are you using to make the payment?
It could be PhonePe, Google Pay or If you are like me then it will be PayTM.
You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there.

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