Susan Hallam

search engine optimisation teacher

Based in
Nottingham, United Kingdom
Susan Hallam | search engine optimisation teacher

Make an enquiry

Susan is an independent Internet marketing consultant, with specialist experience advising SME (small and medium enterprise) businesses. She has been working in the UK information industry for more than 25 years, and was amongst the first to deliver commercial Internet workshops back in 1993.

She regularly speaks at international conferences such as Search Marketing Expo, Internet World and Search Engine Strategies, and expert advisor to the East Midlands eBusiness Club.

Susan has a BA in Political Science, and an MSc in Information Science from Drexel University, and is Chartered Member of the Institute of Library and Information Professionals. She specialises in the business impact of emerging Internet technologies, Internet marketing, customer relationship and content management technologies.

Her areas of expertise include:
• Internet marketing strategy development
• Search engine optimisation
• Pay Per Click (PPC) advertising
• Web design reviews
• Web design briefs
• Web compliance audits
• Email marketing
• Web 2.0: blogging, podcasting, and the social Internet
• Multichannel selling, including ecommerce and eBay

She has experience in advising high growth start-up companies with particular interest in the development and marketing of new online technologies. She provides specialist international Internet marketing advisory services to UK Trade and Investment supported companies, and serves as a director of EMITA, the East Midlands International Trade Association.

Prior to setting up Hallam Communications in 1999, Susan held senior Internet marketing roles at BT and Capital One. Susan’s initial interest in the Internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent

Group Classes

Social Media Marketing Training Nottingham

Maybe you use Twitter, Facebook, or YouTube in your personal life; maybe you wouldn’t know where to start.

Either way, using them for marketing your business is a whole new ball game. This one day training course is your opportunity to find out which of these tools could help you and to start thinking of exactly how and when your business can benefit from using them.

The Social Internet is putting control into the hands of your audiences, giving them new ways of communicating, new ways of learning about your products and services, new ways of engaging with your business. So your business needs fresh strategies and practical methods of connecting with this highly connected audience.

In this one day session, you will learn how you can take advantage of a broad range of free and low cost Social Media marketing tools. Learn how they can be used as part of your audience development strategy, see practical examples of these tools in action, discuss what these technologies mean, good or bad, for your organisation.

What our delegates say:

Has certainly opened my eyes to the advantages of social networking when it comes to certain ventures. Most helpful: Video blogging, use of Twitter and how this can be linked to your website

I have attended a number of courses that Susan has delivered before, and am always delighted with her accessible and pragmatic response, she is always willing to answer questions specific to our business and is very helpful

This course covers

* An overview of current trends in social media marketing
* Evaluating the effectiveness of different social media techniques
* Researching how your competitors are using social media
* Quick wins: how small businesses are using social media effectively
* How to measure your social media success
* Common mistakes to avoid

Date

20 January 2010
17 March 2010

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Location

Hallam Training Suite
2 King Street
Nottingham NG1 2AS

Fee

£395.00 + VAT
Includes comprehensive course notes and lunch.

Full course details at:

http://www.shcl.co.uk/blog/2009/12/social-media-marketing-training.html

You can pay by credit card, using our secure PayPal service, or contact us to arrange a proforma invoice. Either way, you will receive a VAT receipt.

It's a: 
class
Venue: 
Hallam Training Suite
Location: 
2 King Street, Nottingham, United Kingdom
Date and time: 
20 Jan 2010 09:00 - 16:30 17 March 2010 09:00 - 16:30
Rates: 
£395.00 + VAT

Google AdWords Training Nottingham

How to spend less money on Google AdWords advertising and get better results

Find out how small businesses make more money by using successful Pay Per Click (PPC) advertising on Google, AdWords, Yahoo Search Marketing, and Microsoft AdCentre.

This course is suitable for businesses who want to manage their own Pay Per Clock campaigns or for those individuals who want to learn more so that they can keep an eye on their PPC agency.

It's not a workshop for absolute beginners; we're assuming you already have set up a Google AdWords account and may have tried setting up adverts with varying degrees of commercial success.

You will learn how to:

• Overview of the main PPc providers
• How to set up successful PPC Campaign structured
• Identifying high performing keywords that drive sales
• Bidding strategies specific to your business model
• Understanding the Google Quality Score
• Defining your bid strategy
• Taking advantage of demographic targeting, positional preferences, ad scheduling and other powerful techniques
• Copywriting perfect ads to increase your click-throughs
• How and when to use Keyword insertion tools
• What to measure and how to do it effectively
• Increasing your PPC conversion rates with landing pages
• Researching your competitors' PPC campaigns

Date:

9 March 2010

Time:

09:00 - 09:30 Registration
09:30 - 16:00 Course
16:00 - 16:30 Informal Q&A

Venue:

Hallam Training Suite
2 King Street
Nottingham
NG1 2AS

Fee:

£395.00 + VAT (Payment can be made by credit card or cheque.)
Includes comprehensive course notes and lunch.

Full course details at:

http://www.shcl.co.uk/blog/2009/07/pay-per-click-ppc-training-for-small-businesses.html

It's a: 
class
Venue: 
Hallam Training Suite
Location: 
2 King Street, Nottingham , United Kingdom
Date and time: 
9 March 2010 09:00 - 16:30
Rates: 
£395.00 + VAT

Advanced Search Engine Optimisation Training Nottingham

The course has been developed for marketing managers and Internet professionals who already know the basics of search engine optimisation and want to know more. It is also particularly suitable for web designers who want to get up to speed with latest developments in SEO.
A number of delegates on our Successful Search Engine Optimisation Course have asked me for a “next steps” search engine marketing course in order to further improve their SEO skills.

It’s going to be a really good, fast paced day:
• Update: what is new in search engine marketing
• Advanced Search Engine Optimisation Strategies
• Innovative techniques for building inbound links Understanding linking: reciprocal links, buying links, high quality links
• Jump starting poorly ranking websites
• Practical new keyword analysis tools and techniques
• Do not be afraid of Latent Semantic Indexing
• Latest Google Webmaster Central developments
• Exploiting Web 2.0 and Social Media Marketing
• How to use Blogging as an SEO tool
• Localisation and getting found in Local Search
• Techniques for increasing conversions rates and sales
• Staying out of trouble with search engine

Date

15th April 2010

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Venue

Hallam Training Suite
2 King Street
Nottingham NG1 2AS

Fee

£395 + VAT

Includes comprehensive course notes and lunch.

Full course details at:

http://www.shcl.co.uk/blog/2009/07/advanced-seo-search-engine-optimisation-for-web-designers.html

It's a: 
class
Venue: 
Hallam Training Suite
Location: 
2 King Street, Nottingham, United Kingdom
Date and time: 
15 April 2010 9:00 - 16:30
Rates: 
£395.00 +VAT

Successful Search Engine Optimisation (SEO)

Event Details

The essential one day Hallam Search Engine Optimisation workshop focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.
This independent, practical and high ly enjoyable SEO training course is a must for business owners and managers who want to get Found in Google.
This course has been designed for business owners and managers who need to understand what is involved in search engine optimisation.
Many attendees are senior managers who are working with an internet marketing agency and want to get a better understanding of what they are getting for their money and to be sure they are receiving a high quality of service.
Or, you may want to be undertaking the SEO (search engine optimisation) yourself, and want to sharpen your skills to improve your rankings in the search engines.

You will learn how to:

· Diagnose your website problems
· Create an SEO plan of action for your website
· Use search engine optimisation tips and tricks to increase your rankings and traffic
· Understand why some sites rank so highly
· Measure your SEO success

Who is this course for?

This course has been designed for business owners and managers who need to understand what is involved in search engine optimisation. You may be doing the SEO yourself, or you may be working with an agency and need to be sure you are getting value for money and that they are delivering a high quality service for your business. We are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines work.

Date
23rd February 2010
21st April 2010
13th May 2010
25th May 2010
23rd June 2010

Time
09:00 - 09:30 Registration
09:30 - 16:00 Course
16:00 - 16:30 Informal Q&A

Venue
Hallam Training Suite
2 King Street
Nottingham
NG1 2AX

Fee
£395.00+VAT (payable by credit card or cheque.)
Includes comprehensive course notes, refreshments and lunch.

Full course details at:

http://www.shcl.co.uk/blog/2009/07/search-engine-optimisation-seo-training-2.html

The Workshop Leader

Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit.

She is a regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World, and the eBusiness Club.

It's a: 
class
Venue: 
Hallam Training Suite
Location: 
Nottingham, Nottinghamshireshire, United Kingdom
Date and time: 
09:30 - 16:30
Rates: 
£395.00 +VAT

Google Analytics Training

A one day workshop introducing marketing professionals and business managers to the free Google Analytics service.

Are you confused by web analytics?

Do you want a better understanding of how your customers discover and interact with your website?

Then this one day course will give you a good grasp of how to use Google Analytics to improve the performance of your website.

This course will give you a solid understanding of the fundamentals of web analytics. You will learn how to interpret your website data, how to use the data to shape improvements in your website, and how to improve your marketing based on your visitors’ preferences and behaviour.

Using live demonstration and case studies, you will see how other businesses like yours are using their Google Analytics data to shape their web marketing strategy.

Quite simply, you will learn how to improve your website by understanding how people discover your business on the web, how they behave when they get to your website, and the characteristics of your visitors.

You will learn:

* Which statistics are most important to your business, and what the numbers mean, good or bad, for your website
* How to find the most valuable statistics, without wasting your time trawling through all the options
* How to configure your Analytics to suit your business needs
* How to improve the navigation, content and design of your site based on the measurable behaviour of your visitors
* How to track the key measures of success for your business
* How to interpret traffic source analysis, and lead generation metrics
* How to set up powerful Goals and Funnels analysis
* Event tracking for Flash and Video
* How to use Analytics with Ecommerce sites
* How to use Analytics to optimise your SEO and PPC activities and budgets
* How to produce an Analytics plan that are most important to your business

Who is this course for?

You will be responsible for the marketing of your business, and actively using the Internet as part of your marketing strategy. You want to learn how you can use your web data to drive your business forward, and get the best possible results from your website.

You do not need to be a statistics expert or a marketing professional for this course; the workshop has been designed for real business owners who need practical information quickly and in bite-sized chunks.

Date

25th February 2010
11th May 2010
17th June 2010

Time

09:00- 09:30 Registration
09:30 - 16:00 Course
16:00 - 16:30 Informal Q&A

Venue

Hallam Training Suite
2 King Street
Nottingham
NG1 2AX

Fee

£395 + VAT (payable by credit card or cheque).

Includes comprehensive course notes, teas and coffee.

Full course details at:

http://www.shcl.co.uk/blog/2009/02/google-analytics-training.html

The Workshop Leader

Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit.

She is a regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World, and the eBusiness Club.

It's a: 
class
Venue: 
Hallam Training Suite
Location: 
Nottingham, Nottinghamshire, United Kingdom
Date and time: 
09:30 - 16:30
Rates: 
£395 +VAT

Advanced Google Analytics

A half day workshop providing business owners and managers with an in depth understanding of how to use Google Analytics as part of a successful Internet marketing strategy.

This course takes place in the afternoon, and follows on from the Introductory Google Analytics course taking place in the morning. See details of the Introductory course athttp://googleanalytics.eventbrite.com/

If you take a look at your Google Analytics data, and know that you just aren’t taking advantage of all that this information has to offer, then this is the workshop for you.

Using live demonstration and case studies, you will discover Google Analytics tips and techniques that you can use to make your website work harder for your business.

This course will teach you how to take full advantage of the power of Google Analytics.

Book Your Place Now at http://googleanalytics.eventbrite.com/

You can pay either by credit card using our Google Checkout service, or book your place via email and we will send you an invoice.

You might want to make it a full training day by combining this Advanced workshop with our Introduction to Google Analytics course taking place in the morning from 09:00 - 13:00.

You will learn:

* How to track the key measures of success for your business
* How to interpret traffic source analysis, and lead generation metrics
* How to set up powerful Goals and Funnels analysis
* Event tracking for Flash and Video
* How to use Analytics with Ecommerce sites
* How to use Analytics to optimise your SEO and PPC activities and budgets
* How to produce an Analytics plan that are most important to your business

Who is this course for?

You will be responsible for the marketing of your business, and actively using the Internet as part of your marketing strategy. You want to learn how you can use your web data to drive your business forward, and get the best possible results from your website.

You do not need to be a statistics expert or a marketing professional for this course; the workshop has been designed for real business owners who need practical information quickly and in bite-sized chunks.
Date

Thursday, 15 January 2009
Time

13:30 - Registration & Coffee
14:00 - 17:00 Course
17:00 - 17:30 Informal Q&A
Venue

PDW Meetings & Training Venue
Colwick Quays Business Park
Nottingham NG4 2JY
Fee

£95.00 + VAT (payable by credit card or cheque).
Includes comprehensive course notes, teas and coffee.
Book your place now

You can book online at http://googleanalytics.eventbrite.com/, or book your place emailing [email protected] and we will send you an invoice.

The Workshop Leader

Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit.

She is a regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World, and the eBusiness Club.

It's a: 
seminar
Venue: 
PDW Training Centre
Location: 
Colwick, Nottingham, Nottinghamshire, United Kingdom
Date and time: 
15 January 2009 13:30 - 17:30
Rates: 
£95 + VAT (Small Group)

Google Analytics Training: Introduction: 15 Jan 2009

A half day workshop introducing business owners and managers to the free Google Analytics service.

This course takes place in the morning, and will be followed immediately by an Advanced Analytics workshop.

Attend both courses to get a complete understanding of Analytics, and save £15 on your course fees.

This course will give you a solid understanding of the fundamentals of web analytics. You will learn how to interpret your website data, how to use the data to shape improvements in your website, and how to improve your marketing based on your visitors' preferences and behaviour. Using live demonstration and case studies, you will see how other businesses like yours are using their Google Analytics data to shape their web marketing strategy. Quite simply, you will learn how to improve your website by understanding how people discover your business on the web, how they behave when they get to your website, and the characteristics of your visitors.

Book Your Place Now

You can pay either by credit card using our Google Checkout service which can be found at http://www.shcl.co.uk/blog/2008/12/google-analytics-training-introduction.html, or book your place via email and we will send you an invoice. You might want to make it a full training day by combining this workshop with our Advanced Google Analytics course taking place straight following lunch, from 14:00 - 15:00.
You will learn:

* which statistics are most important to your business, and what the numbers mean, good or bad, for your website
* how to find the most valuable statistics, without wasting your time trawling through all the options
* how to configure your Analytics to suit your business needs
* how to improve the navigation, content and design of your site based on the measurable behaviour of your visitors

Who is this course for?

You will be responsible for the marketing of your business, and actively using the Internet as part of your marketing strategy. You want to learn how you can use your web data to drive your business forward, and get the best possible results from your website. You do not need to be a statistics expert or a marketing professional for this course; the workshop has been designed for real business owners who need practical information quickly and in bite-sized chunks.
Date

Thursday, 15 January 2009
Time

09:00 - Registration & Coffee 09:30 – 12:30 Course 12:30 - 13:00 Informal Q&A
Venue

PDW Meetings & Training Venue Colwick Quays Business Park Nottingham NG4 2JY
Fee

£95.00 + VAT (payable by credit card or cheque). Includes comprehensive course notes, teas and coffee.
Book your place now

You can pay either by credit card using our Google Checkout service, or book your place via email and we will send you an invoice.

The Workshop Leader

Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit. She is a regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World, and the eBusiness Club.

It's a: 
class
Venue: 
Nottingham
Location: 
PDW Meeting & Training Centre, Colwick, Notitnghamshire, United Kingdom
Date and time: 
15 January, 09:30 - 13:00
Rates: 
£95 + VAT (Small Group)

Experience

Search Engine Optimisation

Dates: 
Jan 1993 - Feb 2009

Educational history

MSc Information Science

Dates: 
September, 1983 - June, 1985
Institution: 
Drexel University

Services

Aimed at: Beginner, Intermediate and Advanced.


Last login: 9 years 29 weeks ago


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