Resources for Retainappusers

"This is the first post in the series of three blog posts on the AppBrowzer Referral Program.

January 8th, 2019, as I walked into my office, one of the backend engineers told me that some of our servers are down and AppBrowzer App isn’t working. He wasn’t able to figure out the issue. I told him to check the logs in every server and see if he finds anything.

I sat on my desk thinking that this could be one of those crypto-jacking attacks that we had faced a few months ago. To rule that out, I logged into one of our main servers and checked. Thankfully, it wasn’t the case.

"This is the story of Groww, which increased the performance of its referral program by 100x using Gpay like Scratch Cards.

It is an investment platform that wants to make investing simple and accessible for everyone using technology.

It was launched in April 2017, just 5 months after Demonetisation by ex-Flipkart employees with a sharp focus on the next generation of investors — read Millenials.

"Dropbox Referral Program is one of the most talked-about referral programs on the Internet. MIT students Drew Houston and Arash Ferdowsi founded Dropbox in 2007.

The cloud-based file storage and sharing service had built up a good early fan base within a year, concentrated primarily among the tech-savvy community centered in Silicon Valley.

However, they were not able to break out beyond the tech-elite. The founders wanted to grow faster as the competition was fierce.

"There is no blog on the Internet that goes without mentioning the PayPal Referral program when talking about viral growth using referrals.

I have read most of them. They are informative. However, I couldn’t find an in-depth analysis that could help me plan and execute a referral program.

So, in this post, I dive deep into their campaign to help you understand the inner mechanics of how it became such a successful and viral one.

“A 10% daily growth rate” to “A $1.5 billion buyout”

"25th March 2020

A beautiful morning and three days into the nationwide lockdown.

I got up at 7:30 AM and saw a notification on my phone that two buildings had been abandoned in my city due to fire.

I felt terrible because I was the mayor of the city in the game SimCity.

It was my responsibility to keep the citizens safe.

This is how I realized the real power of Gamification.

What is Gamification?
Simply put, Gamification is the act of making something game-like.